Fika Blog

  • Seven Days of the Bike Transalp.

    by Bold Commerce November 07, 2019
    The Maxxis Bike Transalp stage race is a seven-day race that features about 500 kilometers and more than 18 altitude meters in total. ...

  • Fika

    by Jon Howard August 23, 2019
    It was my first International Sales Meeting in Craft’s hometown of Boras, Sweden when I learned of Fika. After our first few hours ...

  • The Multi Sport Athlete

    by Robert Killian August 16, 2019
    No one just shows up and wins a world championship. Anyone reading this can understand and respect that. But in 2...

  • Everyday Hero

    by Rachel Cohen August 14, 2019
    Endurance sports are the place where I experience flow, that state of energized focus where nothing else matters....